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Email · Frente a frente

Kit (formerly ConvertKit) vs Mailchimp

Comparação lado a lado de Kit (formerly ConvertKit) e Mailchimp para negócios de uma pessoa. Preços, avaliações, prós, contras e qual escolher.

Veredito rápido

Escolha Kit (formerly ConvertKit).

Kit (formerly ConvertKit) fica à frente na nossa review (4/5 vs 3/5). A escolha certa para a maioria dos negócios de uma pessoa, exceto se precisar especificamente das forças de Mailchimp.

Powerful automations and creator-shaped landing pages. The right tool when your newsletter has graduated from Substack but you still hate ConvertKit pricing.

A favor

  • Free tier covers up to 10,000 subscribers, by far the most generous in this category
  • Visual automation builder is genuinely flexible: tag-based, branchable, conditional
  • Creator Network lets other newsletters recommend yours, real list growth without ads

Contra

  • Editor and dashboard feel slower than Beehiiv or modern alternatives
  • Paid plan jumps to $25/mo as soon as you cross 1,000 subscribers
  • Designed for established creators, can feel oversized when you are starting out
Mailchimp★★★★★

The grandfather of email marketing. Still works, still has the integrations, but the pricing has gotten steep and the UX has not kept up.

A favor

  • Brand recognition: every CMS, e-commerce platform, and form builder integrates with it
  • Free tier covers up to 500 contacts, fine for testing
  • Lots of templates and a familiar editor if you used it years ago

Contra

  • Pricing climbs aggressively past 500 contacts: 1,500 contacts is roughly $30/mo Essentials
  • Counts unsubscribed contacts toward your tier limit (yes, really)
  • UX feels dated next to Beehiiv, Kit, or even Substack

De relance

Kit (formerly ConvertKit)Mailchimp
Avaliação4/53/5
PreçoFree up to 10,000 subscribers; Creator $25/mo; Creator Pro $50/moFree up to 500 contacts; Essentials from $13/mo; Standard from $20/mo
Plano gratuitoSimSim
Ideal paraEstablished creators with a digital product, course, or membership who need real automation rather than just send-to-list.Tiny lists with no growth ambition, or businesses already deeply integrated everywhere with Mailchimp who would rather not migrate.
Última revisãoApril 25, 2026March 19, 2026

Conclusão

Kit (formerly ConvertKit)

Established creators with a digital product, course, or membership who need real automation rather than just send-to-list.

Conclusão

Mailchimp

Tiny lists with no growth ambition, or businesses already deeply integrated everywhere with Mailchimp who would rather not migrate.

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