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Beehiiv vs Mailchimp

Comparação lado a lado de Beehiiv e Mailchimp para negócios de uma pessoa. Preços, avaliações, prós, contras e qual escolher.

Veredito rápido

Escolha Beehiiv.

Beehiiv fica à frente na nossa review (4.5/5 vs 3/5). A escolha certa para a maioria dos negócios de uma pessoa, exceto se precisar especificamente das forças de Mailchimp.

Beehiiv★★★★★

Newsletter platform built by ex-Morning Brew folks. Better publishing UX than ConvertKit, more monetisation than Substack, and a generous free tier.

A favor

  • Generous free tier: 2,500 subscribers, full sending, basic analytics
  • Built-in monetisation: ad marketplace, paid subscriptions, Boosts referrals
  • Recommendations engine helps you grow via cross-newsletter referrals

Contra

  • Email automations are less powerful than ConvertKit/Kit at the high end
  • No native course or product hosting; it is a newsletter, not a creator OS
  • Paid subscription tier takes a transaction fee on top of Stripe fees
Mailchimp★★★★★

The grandfather of email marketing. Still works, still has the integrations, but the pricing has gotten steep and the UX has not kept up.

A favor

  • Brand recognition: every CMS, e-commerce platform, and form builder integrates with it
  • Free tier covers up to 500 contacts, fine for testing
  • Lots of templates and a familiar editor if you used it years ago

Contra

  • Pricing climbs aggressively past 500 contacts: 1,500 contacts is roughly $30/mo Essentials
  • Counts unsubscribed contacts toward your tier limit (yes, really)
  • UX feels dated next to Beehiiv, Kit, or even Substack

De relance

BeehiivMailchimp
Avaliação4.5/53/5
PreçoFree up to 2,500 subscribers; paid plans from $39/moFree up to 500 contacts; Essentials from $13/mo; Standard from $20/mo
Plano gratuitoSimSim
Ideal paraSolopreneur publishers who want to grow a newsletter and eventually monetise it.Tiny lists with no growth ambition, or businesses already deeply integrated everywhere with Mailchimp who would rather not migrate.
Última revisãoMarch 15, 2026March 19, 2026

Conclusão

Beehiiv

Solopreneur publishers who want to grow a newsletter and eventually monetise it.

Conclusão

Mailchimp

Tiny lists with no growth ambition, or businesses already deeply integrated everywhere with Mailchimp who would rather not migrate.

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