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Email · Duel

MailerLite vs Substack

Comparatif côte à côte de MailerLite et Substack pour les entreprises d'une personne. Prix, notes, avantages, inconvénients et lequel choisir.

Verdict rapide

Trop serré. Ça dépend.

MailerLite et Substack obtiennent tous deux 3.5/5. Le bon choix dépend de vos besoins spécifiques. Les pour et contre ci-dessous mettent en évidence où chacun excelle.

Benchmarks

compareDetail.benchmarksHeading

Cinq axes qui comptent pour une entreprise d'une seule personne. Chaque score est éditorial, 1–10, plus haut est mieux. Aucun outil ne maxe chaque axe ; la forme du graphique est le signal.

246810PrixSolo-fitCourbe d'apprentissageLock-inSupport
MailerLiteSubstack
Prix8.08.0
Solo-fit8.09.0
Courbe d'apprentissage9.010.0
Lock-in6.04.0
Support6.05.0
MailerLite★★★★

A no-frills email marketing tool that does the boring 80 percent well for a fraction of what Kit or Mailchimp charge. Automation, landing pages, and forms in one place without the upsell pressure.

Pour

  • Generous free tier covers the first 1,000 subscribers, which is most solos' first year
  • Drag-and-drop builder for emails and landing pages is the cleanest in this price band
  • Automation flows handle welcome sequences and re-engagement without complexity tax

Contre

  • Reporting is shallower than ConvertKit or ActiveCampaign
  • Audience segmentation is fine for solos but limits growth into more complex marketing
  • Customer support response time can be slow on the free tier
Substack★★★★

The easiest way to start a newsletter. Also the most expensive long-term, since they take 10% of every paid subscription forever.

Pour

  • Genuinely the simplest way to start: write, hit send, you have a newsletter
  • Built-in network: Substack Reader can recommend your work to readers of similar publications
  • No upfront cost, no subscriber tiers, just write

Contre

  • Takes 10% of every paid subscription, forever, on top of Stripe fees
  • Limited customisation: every Substack looks like a Substack
  • Lock-in is real: exporting subscribers is allowed but their address book is on Substack servers

En un coup d'œil

MailerLiteSubstack
Note3.5/53.5/5
TarifFree for up to 1,000 subscribers and 12k emails/mo. Growing Business from $9/moFree to start. Substack takes 10% of paid subscription revenue + Stripe fees
Offre gratuiteOuiOui
Idéal pourNewsletter writers, content creators, and small course or digital product businesses building an email list under 10k.Writers starting a newsletter today who want to publish in 10 minutes and figure the rest out later.
Dernière revueMay 12, 2026April 30, 2026

En résumé

MailerLite

Newsletter writers, content creators, and small course or digital product businesses building an email list under 10k.

En résumé

Substack

Writers starting a newsletter today who want to publish in 10 minutes and figure the rest out later.

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