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Email · Duel

Kit (formerly ConvertKit) vs Mailchimp

Comparatif côte à côte de Kit (formerly ConvertKit) et Mailchimp pour les entreprises d'une personne. Prix, notes, avantages, inconvénients et lequel choisir.

Verdict rapide

Choisissez Kit (formerly ConvertKit).

Kit (formerly ConvertKit) prend l'avantage dans notre avis (4/5 vs 3/5). Le bon choix pour la plupart des entreprises d'une personne, sauf si vous avez spécifiquement besoin des forces de Mailchimp.

Powerful automations and creator-shaped landing pages. The right tool when your newsletter has graduated from Substack but you still hate ConvertKit pricing.

Pour

  • Free tier covers up to 10,000 subscribers, by far the most generous in this category
  • Visual automation builder is genuinely flexible: tag-based, branchable, conditional
  • Creator Network lets other newsletters recommend yours, real list growth without ads

Contre

  • Editor and dashboard feel slower than Beehiiv or modern alternatives
  • Paid plan jumps to $25/mo as soon as you cross 1,000 subscribers
  • Designed for established creators, can feel oversized when you are starting out
Mailchimp★★★★★

The grandfather of email marketing. Still works, still has the integrations, but the pricing has gotten steep and the UX has not kept up.

Pour

  • Brand recognition: every CMS, e-commerce platform, and form builder integrates with it
  • Free tier covers up to 500 contacts, fine for testing
  • Lots of templates and a familiar editor if you used it years ago

Contre

  • Pricing climbs aggressively past 500 contacts: 1,500 contacts is roughly $30/mo Essentials
  • Counts unsubscribed contacts toward your tier limit (yes, really)
  • UX feels dated next to Beehiiv, Kit, or even Substack

En un coup d'œil

Kit (formerly ConvertKit)Mailchimp
Note4/53/5
TarifFree up to 10,000 subscribers; Creator $25/mo; Creator Pro $50/moFree up to 500 contacts; Essentials from $13/mo; Standard from $20/mo
Offre gratuiteOuiOui
Idéal pourEstablished creators with a digital product, course, or membership who need real automation rather than just send-to-list.Tiny lists with no growth ambition, or businesses already deeply integrated everywhere with Mailchimp who would rather not migrate.
Dernière revueApril 25, 2026March 19, 2026

En résumé

Kit (formerly ConvertKit)

Established creators with a digital product, course, or membership who need real automation rather than just send-to-list.

En résumé

Mailchimp

Tiny lists with no growth ambition, or businesses already deeply integrated everywhere with Mailchimp who would rather not migrate.

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