Email · Duel
Mailchimp vs Substack
Comparatif côte à côte de Mailchimp et Substack pour les entreprises d'une personne. Prix, notes, avantages, inconvénients et lequel choisir.
Verdict rapide
Choisissez Substack.
Substack prend l'avantage dans notre avis (3.5/5 vs 2.5/5). Le bon choix pour la plupart des entreprises d'une personne, sauf si vous avez spécifiquement besoin des forces de Mailchimp.
Benchmarks
compareDetail.benchmarksHeading
Cinq axes qui comptent pour une entreprise d'une seule personne. Chaque score est éditorial, 1–10, plus haut est mieux. Aucun outil ne maxe chaque axe ; la forme du graphique est le signal.
| Prix | 4.0 | 8.0 |
| Solo-fit | 5.0 | 9.0 |
| Courbe d'apprentissage | 5.0 | 10.0 |
| Lock-in | 4.0 | 4.0 |
| Support | 6.0 | 5.0 |
The grandfather of email marketing. Still works, still has the integrations, but the pricing has gotten steep and the UX has not kept up.
Pour
- Brand recognition: every CMS, e-commerce platform, and form builder integrates with it
- Free tier covers up to 500 contacts, fine for testing
- Lots of templates and a familiar editor if you used it years ago
Contre
- Pricing climbs aggressively past 500 contacts: 1,500 contacts is roughly $30/mo Essentials
- Counts unsubscribed contacts toward your tier limit (yes, really)
- UX feels dated next to Beehiiv, Kit, or even Substack
The easiest way to start a newsletter. Also the most expensive long-term, since they take 10% of every paid subscription forever.
Pour
- Genuinely the simplest way to start: write, hit send, you have a newsletter
- Built-in network: Substack Reader can recommend your work to readers of similar publications
- No upfront cost, no subscriber tiers, just write
Contre
- Takes 10% of every paid subscription, forever, on top of Stripe fees
- Limited customisation: every Substack looks like a Substack
- Lock-in is real: exporting subscribers is allowed but their address book is on Substack servers
En un coup d'œil
| Mailchimp | Substack | |
|---|---|---|
| Note | 2.5/5 | 3.5/5 |
| Tarif | Free up to 500 contacts; Essentials from $13/mo; Standard from $20/mo | Free to start. Substack takes 10% of paid subscription revenue + Stripe fees |
| Offre gratuite | Oui | Oui |
| Idéal pour | Tiny lists with no growth ambition, or businesses already deeply integrated everywhere with Mailchimp who would rather not migrate. | Writers starting a newsletter today who want to publish in 10 minutes and figure the rest out later. |
| Dernière revue | March 19, 2026 | April 30, 2026 |
En résumé
Mailchimp
Tiny lists with no growth ambition, or businesses already deeply integrated everywhere with Mailchimp who would rather not migrate.
En résumé
Substack
Writers starting a newsletter today who want to publish in 10 minutes and figure the rest out later.
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7 questions · ~60 secondes
Trouvez la bonne stack pour votre entreprise d'une personne.
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Composer ma stackLes avis sont basés sur l'utilisation hands-on de chaque outil. Les relations d'affiliation n'influencent pas les classements. Get Stack Smart est soutenu par ses lecteurs.