Email · Cara a cara
Mailchimp vs Substack
Comparativa lado a lado de Mailchimp y Substack para negocios de una persona. Precios, valoraciones, pros, contras y cuál elegir.
Veredicto rápido
Demasiado parejas. Depende.
Tanto Mailchimp como Substack obtienen 3/5. La elección correcta depende de tus necesidades específicas. Los pros y contras de abajo muestran dónde gana cada uno.
The grandfather of email marketing. Still works, still has the integrations, but the pricing has gotten steep and the UX has not kept up.
A favor
- Brand recognition: every CMS, e-commerce platform, and form builder integrates with it
- Free tier covers up to 500 contacts, fine for testing
- Lots of templates and a familiar editor if you used it years ago
En contra
- Pricing climbs aggressively past 500 contacts: 1,500 contacts is roughly $30/mo Essentials
- Counts unsubscribed contacts toward your tier limit (yes, really)
- UX feels dated next to Beehiiv, Kit, or even Substack
The easiest way to start a newsletter. Also the most expensive long-term, since they take 10% of every paid subscription forever.
A favor
- Genuinely the simplest way to start: write, hit send, you have a newsletter
- Built-in network: Substack Reader can recommend your work to readers of similar publications
- No upfront cost, no subscriber tiers, just write
En contra
- Takes 10% of every paid subscription, forever, on top of Stripe fees
- Limited customisation: every Substack looks like a Substack
- Lock-in is real: exporting subscribers is allowed but their address book is on Substack servers
De un vistazo
| Mailchimp | Substack | |
|---|---|---|
| Valoración | 3/5 | 3/5 |
| Precio | Free up to 500 contacts; Essentials from $13/mo; Standard from $20/mo | Free to start. Substack takes 10% of paid subscription revenue + Stripe fees |
| Plan gratuito | Sí | Sí |
| Ideal para | Tiny lists with no growth ambition, or businesses already deeply integrated everywhere with Mailchimp who would rather not migrate. | Writers starting a newsletter today who want to publish in 10 minutes and figure the rest out later. |
| Última revisión | March 19, 2026 | April 30, 2026 |
Conclusión
Mailchimp
Tiny lists with no growth ambition, or businesses already deeply integrated everywhere with Mailchimp who would rather not migrate.
Conclusión
Substack
Writers starting a newsletter today who want to publish in 10 minutes and figure the rest out later.
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