Etapa: empezando
Mejores herramientas para solopreneurs que empiezan
El stack de software que recomendamos a quien empieza un negocio de una persona. Elegidas a mano de nuestras reseñas.
Si estás antes de los primeros ingresos o en los primeros meses, esta es la lista corta. Cada herramienta aquí se gana su sitio en un stack inicial: barata o gratis, sin fricción y útil al momento. Sin lastre para el equipo que no tienes.
Top 3 elecciones
- #1Cal.com
Solopreneurs who book calls: consultants, coaches, anyone with a "schedule a chat" link.
- #2Carrd
Anyone who needs a landing page, link-in-bio, lead-gen squeeze page, or coming-soon site live in under an hour.
- #3Resend
Indie founders and developers shipping product emails (welcome, receipts, password resets) who want a modern API, not a 2010s ESP dashboard.
Cal.com
SchedulingSolopreneurs who book calls: consultants, coaches, anyone with a "schedule a chat" link.
A favor
- Free plan covers everything a one-person business needs
- Routing forms that qualify leads before they book a call
En contra
- Branding removal requires paid plan
Carrd
WebsiteAnyone who needs a landing page, link-in-bio, lead-gen squeeze page, or coming-soon site live in under an hour.
A favor
- Pro plan is $19/yr for an entire site, an unusually good deal in the no-code world
- Templates are clean and the editor is fast to learn
En contra
- Single-page only: no proper blog, no multi-page navigation
Resend
Transactional EmailIndie founders and developers shipping product emails (welcome, receipts, password resets) who want a modern API, not a 2010s ESP dashboard.
A favor
- API designed for the modern stack: typed SDKs, React Email templates, webhooks for delivery events
- Free tier covers 3,000 emails/mo and 1 custom domain, real validation runway
En contra
- Newer than SendGrid or Postmark: long-term reputation still being established
Tally
FormsSolopreneurs who want lead capture, applications, surveys, or paid intake forms without the HubSpot tax.
A favor
- Free tier is genuinely usable: unlimited forms, unlimited responses, no watermark on the form itself
- Notion-style edit experience that does not fight you
En contra
- Free plan adds a small "Made with Tally" badge in submission notifications (not on the form)
1Password
SecuritySolopreneurs who use 50+ logins, work across multiple devices, and would pay $36/yr to never copy-paste a password again.
A favor
- Watchtower feature flags weak, reused, or breached passwords with concrete fixes
- Secret sharing: send a one-time-view password to a contractor without exposing your vault
En contra
- No free tier: 14-day trial, then paid
Buffer
Social MediaSolopreneurs who post to 2-4 social channels and want the simplest possible scheduling without the agency-shaped overhead.
A favor
- Free tier covers 3 channels and 10 scheduled posts per channel
- Per-channel pricing is honest: pay only for what you use
En contra
- Per-channel pricing adds up if you post on many platforms ($5/mo each)
Gumroad
Digital ProductsCreators with a small digital product (ebook, course, template) who want zero monthly cost and minimal setup.
A favor
- No monthly fee: Gumroad is free to set up and only charges per sale
- Genuinely simple: list a product, share a link, get paid
En contra
- Flat 10% transaction fee, which is steeper than Lemon Squeezy at scale and Stripe direct at any scale
Beehiiv
EmailSolopreneur publishers who want to grow a newsletter and eventually monetise it.
A favor
- Generous free tier: 2,500 subscribers, full sending, basic analytics
- Built-in monetisation: ad marketplace, paid subscriptions, Boosts referrals
En contra
- Email automations are less powerful than ConvertKit/Kit at the high end
Calendly
SchedulingService businesses and consultants whose clients expect a polished booking flow and recognise the Calendly brand.
A favor
- Recognisable brand. Clients click a Calendly link without friction or second thoughts
- Round-robin, group, and collective event types work without configuration headaches
En contra
- The free tier is more restrictive than Cal.com's. One event type only
Canva
DesignNon-designers who need social media posts, simple flyers, slide decks, or quick visual content without a design background.
A favor
- Free tier is genuinely usable: thousands of templates, basic editing, brand kit
- Templates are the killer feature: pick one, swap your copy, export, ship
En contra
- Output quality plateaus: easy to make "fine" graphics, hard to make distinctive ones
ChatGPT
AI ToolsSolopreneurs who want one AI tool that covers writing, image generation, voice, and casual research without a second subscription.
A favor
- Built-in image generation (DALL-E 3) without needing a separate tool
- Voice mode that genuinely feels like a phone call, useful for hands-free brainstorming
En contra
- Default output style is more confident than careful, can be hyperbolic without prompting
Claude
AI ToolsSolopreneurs who write, edit, code, or analyse long documents and want an AI assistant that errs toward careful rather than confident.
A favor
- Long-context window (200k+ tokens) handles entire codebases or long documents in one shot
- Output style is noticeably more careful and less hyperbolic than ChatGPT
En contra
- Free tier rate-limits aggressively, Pro at $20/mo is the real floor
Cloudflare
DNS / SecurityAnyone running a website who wants free CDN, DNS, and SSL, plus optional access to edge compute and cheap storage.
A favor
- Free tier covers DNS, CDN, basic DDoS protection, free SSL, and unlimited bandwidth
- Workers (edge functions) free up to 100k requests/day, more than most solo sites need
En contra
- Dashboard is dense: real learning curve to navigate confidently
Cursor
AI ToolsIndie devs, solo founders, and freelancers who write code daily and want a senior-engineer-shaped pair on every task.
A favor
- Inline AI editing (Cmd+K) and chat (Cmd+L) that understand your whole codebase
- Composer mode lets you describe a multi-file change and the editor stages all of it for review
En contra
- Pro tier ($20/mo) is the real floor: the free tier rate-limits you within a few hours
Dropbox
StorageSolopreneurs with cross-platform needs (Mac plus Windows plus mobile) who want a single sync layer that works the same everywhere.
A favor
- Cross-platform sync that genuinely just works (Mac, Windows, Linux, mobile)
- Smart Sync: keep files in the cloud, only download when you open them
En contra
- Pricing is steep: $11.99/mo for 2TB when iCloud and Google charge less
MailerLite
EmailNewsletter writers, content creators, and small course or digital product businesses building an email list under 10k.
A favor
- Generous free tier covers the first 1,000 subscribers, which is most solos' first year
- Drag-and-drop builder for emails and landing pages is the cleanest in this price band
En contra
- Reporting is shallower than ConvertKit or ActiveCampaign
Notion
ProductivitySolopreneurs who want one workspace for notes, content, and a lightweight CRM.
A favor
- One tool replaces three or four, so fewer subscriptions to track
- Databases are powerful enough for a real client CRM
En contra
- Mobile app feels noticeably slower than the desktop version
Stripe
PaymentsAnyone taking payments on the internet: services, subscriptions, courses, products.
A favor
- Works out of the box for almost every payments shape: invoices, subscriptions, one-offs, marketplaces
- Best-in-class developer documentation and dashboard
En contra
- Does not handle international VAT/sales tax unless you pay extra for Stripe Tax
Substack
EmailWriters starting a newsletter today who want to publish in 10 minutes and figure the rest out later.
A favor
- Genuinely the simplest way to start: write, hit send, you have a newsletter
- Built-in network: Substack Reader can recommend your work to readers of similar publications
En contra
- Takes 10% of every paid subscription, forever, on top of Stripe fees
Supabase
BackendIndie founders and solo developers shipping web apps who want a Postgres backend without managing servers.
A favor
- Real Postgres under the hood: SQL, foreign keys, indexes, all standard tooling works
- Auth, storage, realtime, and edge functions in one platform
En contra
- Free tier projects pause after 7 days of inactivity (briefly slow on first request after)
Vercel
HostingSolo developers, indie founders, and teams shipping modern web apps who want zero-config deploys and fast preview workflows.
A favor
- Git push to deploy with preview URLs for every branch and pull request
- Hobby tier is generous: 100GB bandwidth, custom domains, SSL all free
En contra
- Pro at $20/seat/mo is the floor for any commercial use beyond a hobby
Figma
DesignSolo designers, indie founders building products, and anyone whose work involves UI mockups or marketing visuals beyond a flyer.
A favor
- Free tier is genuinely usable for solo work (3 files, unlimited drafts, all features)
- Real-time multiplayer editing: useful when working with a contractor or showing a client
En contra
- Heavy for casual use: if all you need is to make a flyer or a social graphic, Canva is faster
Framer
WebsiteIndie founders and designers who want a modern marketing site live in a weekend without learning Webflow.
A favor
- Editor feels like Figma: if you have used any modern design tool, you are productive in 30 minutes
- Templates are genuinely modern, not 2018-era SaaS aesthetics
En contra
- CMS is less flexible than Webflow for serious content sites
Mailchimp
EmailTiny lists with no growth ambition, or businesses already deeply integrated everywhere with Mailchimp who would rather not migrate.
A favor
- Brand recognition: every CMS, e-commerce platform, and form builder integrates with it
- Free tier covers up to 500 contacts, fine for testing
En contra
- Pricing climbs aggressively past 500 contacts: 1,500 contacts is roughly $30/mo Essentials
Cómo elegimos
Herramientas marcadas como adecuadas para la etapa "empezando" en nuestro cuestionario, ordenadas por puntuación general.
Todas las valoraciones vienen de reseñas prácticas. Las relaciones de afiliación no cambian el ranking. Get Stack Smart se sostiene gracias a los lectores.
De un vistazo
| # | Categoría | Herramienta | Valoración | Precio |
|---|---|---|---|---|
| 1 | Scheduling | Cal.com | 4.5/5 | Free for individual use; paid plans from $15/user/mo for teams and routing |
| 2 | Website | Carrd | 4.5/5 | Free for basic; Pro $9-$49/yr per site |
| 3 | Transactional Email | Resend | 4.5/5 | Free up to 3,000 emails/mo; Pro from $20/mo (50k); Scale from $90/mo |
| 4 | Forms | Tally | 4.5/5 | Free unlimited forms; paid plans from $29/mo for branding removal and integrations |
| 5 | Security | 1Password | 4/5 | Individual $2.99/mo or $36/yr; Families $4.99/mo; Business $7.99/user/mo |
| 6 | Social Media | Buffer | 4/5 | Free for 3 channels; Essentials $5/mo per channel; Team $10/mo per channel |
| 7 | Digital Products | Gumroad | 4/5 | 10% transaction fee on all sales (no monthly fee); Stripe fees on top |
| 8 | Beehiiv | 3.5/5 | Free up to 2,500 subscribers; paid plans from $39/mo | |
| 9 | Scheduling | Calendly | 3.5/5 | Free for one event type. Standard $12/mo, Teams $20/mo per user, all billed annually |
| 10 | Design | Canva | 3.5/5 | Free generous; Pro $14.99/mo or $119.99/yr; Teams from $29.99/mo |
| 11 | AI Tools | ChatGPT | 3.5/5 | Free tier limited; Plus $20/mo; Pro $200/mo; Team $25/user/mo; API pay-as-you-go |
| 12 | AI Tools | Claude | 3.5/5 | Free tier limited; Pro $20/mo; Max from $100/mo; API pay-as-you-go |
| 13 | DNS / Security | Cloudflare | 3.5/5 | Free tier is genuinely generous; Pro $25/mo; Workers free up to 100k req/day |
| 14 | AI Tools | Cursor | 3.5/5 | Hobby free; Pro $20/mo; Business $40/user/mo |
| 15 | Storage | Dropbox | 3.5/5 | Basic 2GB free; Plus 2TB $11.99/mo; Family 2TB $19.99/mo; Business from $19.99/user/mo |
| 16 | MailerLite | 3.5/5 | Free for up to 1,000 subscribers and 12k emails/mo. Growing Business from $9/mo | |
| 17 | Productivity | Notion | 3.5/5 | Free for personal use, paid plans from $10/mo |
| 18 | Payments | Stripe | 3.5/5 | 2.9% + 30¢ per successful card charge, no monthly fee |
| 19 | Substack | 3.5/5 | Free to start. Substack takes 10% of paid subscription revenue + Stripe fees | |
| 20 | Backend | Supabase | 3.5/5 | Free up to 500MB DB and 1GB storage; Pro $25/mo; Team $599/mo |
| 21 | Hosting | Vercel | 3.5/5 | Hobby free; Pro $20/seat/mo; Enterprise custom |
| 22 | Design | Figma | 3/5 | Free for personal use (3 files); Professional $15/editor/mo; Organisation $45/editor/mo |
| 23 | Website | Framer | 3/5 | Free with framer.website domain; Mini $5/mo; Basic $15/mo per site |
| 24 | Mailchimp | 2.5/5 | Free up to 500 contacts; Essentials from $13/mo; Standard from $20/mo |
7 preguntas · ~60 segundos
Encuentra el stack adecuado para tu negocio de una persona.
Siete preguntas rápidas, sesenta segundos. Te emparejamos con las herramientas que realmente encajan, y te decimos cuáles conviene dejar.
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