Etapa: empezando
Mejores herramientas para solopreneurs que empiezan
El stack de software que recomendamos a quien empieza un negocio de una persona. Elegidas a mano de nuestras reseñas.
Si estás antes de los primeros ingresos o en los primeros meses, esta es la lista corta. Cada herramienta aquí se gana su sitio en un stack inicial: barata o gratis, sin fricción y útil al momento. Sin lastre para el equipo que no tienes.
Top 3 elecciones
- #1Claude
Solopreneurs who write, edit, code, or analyse long documents and want an AI assistant that errs toward careful rather than confident.
- #2Cursor
Indie devs, solo founders, and freelancers who write code daily and want a senior-engineer-shaped pair on every task.
- #3Stripe
Anyone taking payments on the internet: services, subscriptions, courses, products.
Claude
AI ToolsAnthropic's AI assistant. Strong on long-context reasoning, careful writing, and code review. The thoughtful sibling to ChatGPT.
A favor
- Long-context window (200k+ tokens) handles entire codebases or long documents in one shot
- Output style is noticeably more careful and less hyperbolic than ChatGPT
- Strong at code review and structured technical writing
En contra
- Free tier rate-limits aggressively, Pro at $20/mo is the real floor
- No image generation: pair with a separate tool if you need that
Cursor
AI ToolsAI-native code editor that turns a solo developer into a small team. The single biggest productivity shift in solo dev work since GitHub.
A favor
- Inline AI editing (Cmd+K) and chat (Cmd+L) that understand your whole codebase
- Composer mode lets you describe a multi-file change and the editor stages all of it for review
- Built on VS Code so every extension you already use just works
En contra
- Pro tier ($20/mo) is the real floor: the free tier rate-limits you within a few hours
- Quality varies by model: GPT-4 and Claude are great, fallbacks less so when you hit limits
Stripe
PaymentsThe default payments stack for solopreneurs: invoices, subscriptions, one-off charges, all of it. If you take money on the internet, you probably end up here.
A favor
- Works out of the box for almost every payments shape: invoices, subscriptions, one-offs, marketplaces
- Best-in-class developer documentation and dashboard
- Stripe Atlas is genuinely useful if you are a non-US founder needing a US business
En contra
- Does not handle international VAT/sales tax unless you pay extra for Stripe Tax
- Card fees add up. Lemon Squeezy / Paddle are cheaper for digital products at scale
Vercel
HostingThe hosting platform built by the Next.js team. Deploys are git push, the free tier is generous, and the developer experience is the gold standard.
A favor
- Git push to deploy with preview URLs for every branch and pull request
- Hobby tier is generous: 100GB bandwidth, custom domains, SSL all free
- Edge network is genuinely fast globally without configuration
En contra
- Pro at $20/seat/mo is the floor for any commercial use beyond a hobby
- Bandwidth and function execution overage charges can be surprising at scale
1Password
SecurityThe password manager that actually feels designed, not bolted together. Worth $36/yr for a one-person business that touches more than 50 logins.
A favor
- Watchtower feature flags weak, reused, or breached passwords with concrete fixes
- Secret sharing: send a one-time-view password to a contractor without exposing your vault
- Native passkey support that works across browsers and devices
En contra
- No free tier: 14-day trial, then paid
- Bitwarden is genuinely good and free for individual use
Beehiiv
EmailNewsletter platform built by ex-Morning Brew folks. Better publishing UX than ConvertKit, more monetisation than Substack, and a generous free tier.
A favor
- Generous free tier: 2,500 subscribers, full sending, basic analytics
- Built-in monetisation: ad marketplace, paid subscriptions, Boosts referrals
- Recommendations engine helps you grow via cross-newsletter referrals
En contra
- Email automations are less powerful than ConvertKit/Kit at the high end
- No native course or product hosting; it is a newsletter, not a creator OS
Cal.com
SchedulingThe open-source alternative to Calendly. Self-hostable if you care, but the cloud version is generous enough that you almost never have to.
A favor
- Free plan covers everything a one-person business needs
- Routing forms that qualify leads before they book a call
- Open source, so you can self-host or audit the code
En contra
- Branding removal requires paid plan
- Some advanced features (workflows, round-robin) are team plan only
Cloudflare
DNS / SecurityDNS, CDN, security, and increasingly a full developer platform. The free tier alone is more than most one-person businesses ever need.
A favor
- Free tier covers DNS, CDN, basic DDoS protection, free SSL, and unlimited bandwidth
- Workers (edge functions) free up to 100k requests/day, more than most solo sites need
- R2 storage with no egress fees: meaningful savings vs S3 for media-heavy sites
En contra
- Dashboard is dense: real learning curve to navigate confidently
- Some features overlap (Workers, Pages, Functions) in ways that confuse newcomers
Figma
DesignThe default modern design tool. Free tier is generous, the editor is fast, and the entire ecosystem (plugins, templates, dev handoff) lives here.
A favor
- Free tier is genuinely usable for solo work (3 files, unlimited drafts, all features)
- Real-time multiplayer editing: useful when working with a contractor or showing a client
- Massive plugin ecosystem covers nearly any niche need (icons, mockups, exports, AI assist)
En contra
- Heavy for casual use: if all you need is to make a flyer or a social graphic, Canva is faster
- Pricing climbs to $15/editor/mo the moment you want shared libraries or version history
Notion
ProductivityA flexible workspace that doubles as a CRM, content planner, and lightweight project tracker, all from one tool.
A favor
- One tool replaces three or four, so fewer subscriptions to track
- Databases are powerful enough for a real client CRM
- Generous free tier covers most solo use
En contra
- Mobile app feels noticeably slower than the desktop version
- Easy to over-engineer your own setup and waste a Saturday tweaking it
Resend
Transactional EmailTransactional email built for developers. Modern API, React-based templates, and a free tier that covers small product launches without a credit card.
A favor
- API designed for the modern stack: typed SDKs, React Email templates, webhooks for delivery events
- Free tier covers 3,000 emails/mo and 1 custom domain, real validation runway
- Domain authentication (SPF, DKIM, DMARC) flow is the smoothest in the category
En contra
- Newer than SendGrid or Postmark: long-term reputation still being established
- Limited template builder: assumes you bring React Email or your own renderer
Supabase
BackendPostgres-as-a-service plus auth, storage, and realtime. The open-source Firebase alternative that lets you keep your data portable.
A favor
- Real Postgres under the hood: SQL, foreign keys, indexes, all standard tooling works
- Auth, storage, realtime, and edge functions in one platform
- Generous free tier covers MVP and early launch
En contra
- Free tier projects pause after 7 days of inactivity (briefly slow on first request after)
- Pro tier jumps to $25/mo at the threshold, no middle plan
Tally
FormsForms that should have always existed. Free, beautiful, embeds anywhere, and integrates with the rest of your stack without making you upgrade twice.
A favor
- Free tier is genuinely usable: unlimited forms, unlimited responses, no watermark on the form itself
- Notion-style edit experience that does not fight you
- Built-in payment collection (via Stripe), conditional logic, file uploads, calculator fields
En contra
- Free plan adds a small "Made with Tally" badge in submission notifications (not on the form)
- Some integrations (Slack, HubSpot) are paid-only
Buffer
Social MediaSchedule and post to social media without the bloat of a full marketing platform. Clean, focused, with a free tier that covers most solo use.
A favor
- Free tier covers 3 channels and 10 scheduled posts per channel
- Per-channel pricing is honest: pay only for what you use
- Clean, focused product that does scheduling without trying to be a CRM
En contra
- Per-channel pricing adds up if you post on many platforms ($5/mo each)
- Analytics are basic compared to dedicated platforms (Sprout Social, Hootsuite)
Canva
DesignThe default design tool for everyone who is not a designer. Templates, drag-and-drop, and a free tier that covers most one-person business needs.
A favor
- Free tier is genuinely usable: thousands of templates, basic editing, brand kit
- Templates are the killer feature: pick one, swap your copy, export, ship
- Magic Studio AI features (resize, magic write, background remover) work surprisingly well
En contra
- Output quality plateaus: easy to make "fine" graphics, hard to make distinctive ones
- Pro at $14.99/mo unlocks the brand kit and most-useful magic features
Carrd
WebsiteOne-page websites that take an hour to ship and cost $19 a year. Perfect for landing pages, link-in-bio, and coming-soon shells.
A favor
- Pro plan is $19/yr for an entire site, an unusually good deal in the no-code world
- Templates are clean and the editor is fast to learn
- Custom domain, forms, embed support, all included
En contra
- Single-page only: no proper blog, no multi-page navigation
- No native e-commerce, you bolt Stripe Payment Links on instead
ChatGPT
AI ToolsOpenAI's AI assistant. The most polished consumer experience, with image generation, voice mode, and the largest plugin ecosystem.
A favor
- Built-in image generation (DALL-E 3) without needing a separate tool
- Voice mode that genuinely feels like a phone call, useful for hands-free brainstorming
- Custom GPTs and the GPT Store: thousands of pre-built specialised assistants
En contra
- Default output style is more confident than careful, can be hyperbolic without prompting
- Plus tier ($20/mo) rate-limits on the best models, Pro at $200/mo is steep
Framer
WebsiteModern landing pages and marketing sites with a Figma-like editor. Where Webflow has a learning curve, Framer is the faster on-ramp for designers.
A favor
- Editor feels like Figma: if you have used any modern design tool, you are productive in 30 minutes
- Templates are genuinely modern, not 2018-era SaaS aesthetics
- Free tier with framer.website subdomain is enough to launch and validate
En contra
- CMS is less flexible than Webflow for serious content sites
- Pricing is per-site, so multiple landing pages get expensive
Dropbox
StorageThe original cloud file sync. Still functional, still pricey, and increasingly outclassed by iCloud, Google Drive, and OneDrive on price and convenience.
A favor
- Cross-platform sync that genuinely just works (Mac, Windows, Linux, mobile)
- Smart Sync: keep files in the cloud, only download when you open them
- Selective sync per device: save space on smaller drives
En contra
- Pricing is steep: $11.99/mo for 2TB when iCloud and Google charge less
- Free tier of 2GB is genuinely tiny in 2026
Gumroad
Digital ProductsThe original creator-friendly digital product store. Cheap to start, simple to run, and not exactly thriving as a platform.
A favor
- No monthly fee: Gumroad is free to set up and only charges per sale
- Genuinely simple: list a product, share a link, get paid
- Built-in Discover marketplace can drive a small amount of traffic to your products
En contra
- Flat 10% transaction fee, which is steeper than Lemon Squeezy at scale and Stripe direct at any scale
- Platform has been quiet in recent years, with little product investment visible
Mailchimp
EmailThe grandfather of email marketing. Still works, still has the integrations, but the pricing has gotten steep and the UX has not kept up.
A favor
- Brand recognition: every CMS, e-commerce platform, and form builder integrates with it
- Free tier covers up to 500 contacts, fine for testing
- Lots of templates and a familiar editor if you used it years ago
En contra
- Pricing climbs aggressively past 500 contacts: 1,500 contacts is roughly $30/mo Essentials
- Counts unsubscribed contacts toward your tier limit (yes, really)
Substack
EmailThe easiest way to start a newsletter. Also the most expensive long-term, since they take 10% of every paid subscription forever.
A favor
- Genuinely the simplest way to start: write, hit send, you have a newsletter
- Built-in network: Substack Reader can recommend your work to readers of similar publications
- No upfront cost, no subscriber tiers, just write
En contra
- Takes 10% of every paid subscription, forever, on top of Stripe fees
- Limited customisation: every Substack looks like a Substack
Cómo elegimos
Herramientas marcadas como adecuadas para la etapa "empezando" en nuestro cuestionario, ordenadas por puntuación general.
Todas las valoraciones vienen de reseñas prácticas. Las relaciones de afiliación no cambian el ranking. Get Stack Smart se sostiene gracias a los lectores.
De un vistazo
| # | Categoría | Herramienta | Valoración | Precio |
|---|---|---|---|---|
| 1 | AI Tools | Claude | 5/5 | Free tier limited; Pro $20/mo; Max from $100/mo; API pay-as-you-go |
| 2 | AI Tools | Cursor | 5/5 | Hobby free; Pro $20/mo; Business $40/user/mo |
| 3 | Payments | Stripe | 5/5 | 2.9% + 30¢ per successful card charge, no monthly fee |
| 4 | Hosting | Vercel | 5/5 | Hobby free; Pro $20/seat/mo; Enterprise custom |
| 5 | Security | 1Password | 4.5/5 | Individual $2.99/mo or $36/yr; Families $4.99/mo; Business $7.99/user/mo |
| 6 | Beehiiv | 4.5/5 | Free up to 2,500 subscribers; paid plans from $39/mo | |
| 7 | Scheduling | Cal.com | 4.5/5 | Free for individual use; paid plans from $15/user/mo for teams and routing |
| 8 | DNS / Security | Cloudflare | 4.5/5 | Free tier is genuinely generous; Pro $25/mo; Workers free up to 100k req/day |
| 9 | Design | Figma | 4.5/5 | Free for personal use (3 files); Professional $15/editor/mo; Organisation $45/editor/mo |
| 10 | Productivity | Notion | 4.5/5 | Free for personal use, paid plans from $10/mo |
| 11 | Transactional Email | Resend | 4.5/5 | Free up to 3,000 emails/mo; Pro from $20/mo (50k); Scale from $90/mo |
| 12 | Backend | Supabase | 4.5/5 | Free up to 500MB DB and 1GB storage; Pro $25/mo; Team $599/mo |
| 13 | Forms | Tally | 4.5/5 | Free unlimited forms; paid plans from $29/mo for branding removal and integrations |
| 14 | Social Media | Buffer | 4/5 | Free for 3 channels; Essentials $5/mo per channel; Team $10/mo per channel |
| 15 | Design | Canva | 4/5 | Free generous; Pro $14.99/mo or $119.99/yr; Teams from $29.99/mo |
| 16 | Website | Carrd | 4/5 | Free for basic; Pro $9-$49/yr per site |
| 17 | AI Tools | ChatGPT | 4/5 | Free tier limited; Plus $20/mo; Pro $200/mo; Team $25/user/mo; API pay-as-you-go |
| 18 | Website | Framer | 4/5 | Free with framer.website domain; Mini $5/mo; Basic $15/mo per site |
| 19 | Storage | Dropbox | 3.5/5 | Basic 2GB free; Plus 2TB $11.99/mo; Family 2TB $19.99/mo; Business from $19.99/user/mo |
| 20 | Digital Products | Gumroad | 3.5/5 | 10% transaction fee on all sales (no monthly fee); Stripe fees on top |
| 21 | Mailchimp | 3/5 | Free up to 500 contacts; Essentials from $13/mo; Standard from $20/mo | |
| 22 | Substack | 3/5 | Free to start. Substack takes 10% of paid subscription revenue + Stripe fees |
7 preguntas · ~60 segundos
Encuentra el stack adecuado para tu negocio de una persona.
Siete preguntas rápidas, sesenta segundos. Te emparejamos con las herramientas que realmente encajan, y te decimos cuáles conviene dejar.
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