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Email · Direkter Vergleich

Kit (formerly ConvertKit) vs Mailchimp

Side-by-side Vergleich von Kit (formerly ConvertKit) und Mailchimp für Ein-Personen-Unternehmen. Preise, Bewertungen, Pro und Contra, und welches du wählen solltest.

Schnelles Urteil

Nimm Kit (formerly ConvertKit).

Kit (formerly ConvertKit) liegt in unserem Review knapp vorn (4/5 vs 3/5). Die richtige Wahl für die meisten Ein-Personen-Unternehmen, außer du brauchst speziell die Stärken von Mailchimp.

Powerful automations and creator-shaped landing pages. The right tool when your newsletter has graduated from Substack but you still hate ConvertKit pricing.

Dafür

  • Free tier covers up to 10,000 subscribers, by far the most generous in this category
  • Visual automation builder is genuinely flexible: tag-based, branchable, conditional
  • Creator Network lets other newsletters recommend yours, real list growth without ads

Dagegen

  • Editor and dashboard feel slower than Beehiiv or modern alternatives
  • Paid plan jumps to $25/mo as soon as you cross 1,000 subscribers
  • Designed for established creators, can feel oversized when you are starting out
Mailchimp★★★★★

The grandfather of email marketing. Still works, still has the integrations, but the pricing has gotten steep and the UX has not kept up.

Dafür

  • Brand recognition: every CMS, e-commerce platform, and form builder integrates with it
  • Free tier covers up to 500 contacts, fine for testing
  • Lots of templates and a familiar editor if you used it years ago

Dagegen

  • Pricing climbs aggressively past 500 contacts: 1,500 contacts is roughly $30/mo Essentials
  • Counts unsubscribed contacts toward your tier limit (yes, really)
  • UX feels dated next to Beehiiv, Kit, or even Substack

Auf einen Blick

Kit (formerly ConvertKit)Mailchimp
Bewertung4/53/5
PreisFree up to 10,000 subscribers; Creator $25/mo; Creator Pro $50/moFree up to 500 contacts; Essentials from $13/mo; Standard from $20/mo
Kostenlose VarianteJaJa
Geeignet fürEstablished creators with a digital product, course, or membership who need real automation rather than just send-to-list.Tiny lists with no growth ambition, or businesses already deeply integrated everywhere with Mailchimp who would rather not migrate.
Zuletzt geprüftApril 25, 2026March 19, 2026

Fazit

Kit (formerly ConvertKit)

Established creators with a digital product, course, or membership who need real automation rather than just send-to-list.

Fazit

Mailchimp

Tiny lists with no growth ambition, or businesses already deeply integrated everywhere with Mailchimp who would rather not migrate.

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