Email · Direkter Vergleich
Beehiiv vs Mailchimp
Side-by-side Vergleich von Beehiiv und Mailchimp für Ein-Personen-Unternehmen. Preise, Bewertungen, Pro und Contra, und welches du wählen solltest.
Schnelles Urteil
Nimm Beehiiv.
Beehiiv liegt in unserem Review knapp vorn (4.5/5 vs 3/5). Die richtige Wahl für die meisten Ein-Personen-Unternehmen, außer du brauchst speziell die Stärken von Mailchimp.
Newsletter platform built by ex-Morning Brew folks. Better publishing UX than ConvertKit, more monetisation than Substack, and a generous free tier.
Dafür
- Generous free tier: 2,500 subscribers, full sending, basic analytics
- Built-in monetisation: ad marketplace, paid subscriptions, Boosts referrals
- Recommendations engine helps you grow via cross-newsletter referrals
Dagegen
- Email automations are less powerful than ConvertKit/Kit at the high end
- No native course or product hosting; it is a newsletter, not a creator OS
- Paid subscription tier takes a transaction fee on top of Stripe fees
The grandfather of email marketing. Still works, still has the integrations, but the pricing has gotten steep and the UX has not kept up.
Dafür
- Brand recognition: every CMS, e-commerce platform, and form builder integrates with it
- Free tier covers up to 500 contacts, fine for testing
- Lots of templates and a familiar editor if you used it years ago
Dagegen
- Pricing climbs aggressively past 500 contacts: 1,500 contacts is roughly $30/mo Essentials
- Counts unsubscribed contacts toward your tier limit (yes, really)
- UX feels dated next to Beehiiv, Kit, or even Substack
Auf einen Blick
| Beehiiv | Mailchimp | |
|---|---|---|
| Bewertung | 4.5/5 | 3/5 |
| Preis | Free up to 2,500 subscribers; paid plans from $39/mo | Free up to 500 contacts; Essentials from $13/mo; Standard from $20/mo |
| Kostenlose Variante | Ja | Ja |
| Geeignet für | Solopreneur publishers who want to grow a newsletter and eventually monetise it. | Tiny lists with no growth ambition, or businesses already deeply integrated everywhere with Mailchimp who would rather not migrate. |
| Zuletzt geprüft | March 15, 2026 | March 19, 2026 |
Fazit
Beehiiv
Solopreneur publishers who want to grow a newsletter and eventually monetise it.
Fazit
Mailchimp
Tiny lists with no growth ambition, or businesses already deeply integrated everywhere with Mailchimp who would rather not migrate.
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