Digital Products · Head-to-head
Lemon Squeezy vs Sellfy
Side-by-side review of Lemon Squeezy and Sellfy for one-person businesses. Pricing, ratings, pros, cons, and which to pick.
Quick verdict
Too close to call. It depends.
Both Lemon Squeezy and Sellfy score 4/5. The right pick depends on your specific needs. The pros and cons below highlight where each one wins.
Benchmarks
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Five axes that matter for a one-person business. Each score is editorial, 1–10, higher is better. A tool that maxes every axis doesn't exist; the shape of the chart is the signal.
| Price | 7.0 | 6.0 |
| Solo fit | 9.0 | 9.0 |
| Learning curve | 9.0 | 9.0 |
| Lock-in | 7.0 | 7.0 |
| Support | 8.0 | 7.0 |
Merchant of record for digital products. Handles VAT, sales tax, fraud, and refunds globally so you do not have to.
The case for
- Merchant of record, so they handle international VAT, sales tax, and tax remittance globally
- No monthly fee; pay only when you make a sale
- Built-in license keys, file delivery, and one-click upsells
The case against
- Per-transaction fee is meaningfully higher than raw Stripe (5% + 50¢ vs 2.9% + 30¢)
- Less brand control on the checkout than a custom Stripe Checkout flow
- Now owned by Stripe, so the long-term roadmap is somewhat unclear
All-in-one storefront for solo creators selling digital products, subscriptions, and print-on-demand merch from a single platform.
The case for
- Built-in print-on-demand for t-shirts, mugs, posters alongside digital products in one storefront
- Full hosted storefront, not just a checkout page like Lemon Squeezy or Gumroad
- Subscriptions and recurring products supported natively
The case against
- No permanent free tier; the 14-day trial is the entire evaluation window
- Not a merchant of record: VAT and sales tax are your problem (Lemon Squeezy handles this)
- Discovery is weaker than Gumroad, which has built-in marketplace traffic
At a glance
| Lemon Squeezy | Sellfy | |
|---|---|---|
| Rating | 4/5 | 4/5 |
| Pricing | 5% + 50¢ per transaction (no monthly fee); merchant of record fees included | No free tier (14-day trial). Starter from ~$29/mo (annual), Business ~$79/mo, Premium ~$159/mo |
| Free tier | Yes | Yes |
| Best for | Course creators, template sellers, indie SaaS, anyone selling digital goods internationally. | Solo creators selling a mix of product types: digital downloads plus print-on-demand merch, or digital plus subscriptions. Especially useful for creators (musicians, artists, designers, course creators) who want a single platform instead of stitching Gumroad + Printful + a separate subscription tool. |
| Last reviewed | February 3, 2026 | May 21, 2026 |
Bottom line
Lemon Squeezy
Course creators, template sellers, indie SaaS, anyone selling digital goods internationally.
Bottom line
Sellfy
Solo creators selling a mix of product types: digital downloads plus print-on-demand merch, or digital plus subscriptions. Especially useful for creators (musicians, artists, designers, course creators) who want a single platform instead of stitching Gumroad + Printful + a separate subscription tool.
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