Analytics · Head-to-head
Fathom Analytics vs PostHog
Side-by-side review of Fathom Analytics and PostHog for one-person businesses. Pricing, ratings, pros, cons, and which to pick.
Quick verdict
Pick Fathom Analytics.
Fathom Analytics edges ahead in our review (4.5/5 vs 3.5/5). The right pick for most one-person businesses unless you specifically need PostHog's strengths.
Benchmarks
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Five axes that matter for a one-person business. Each score is editorial, 1–10, higher is better. A tool that maxes every axis doesn't exist; the shape of the chart is the signal.
| Price | 7.0 | 8.0 |
| Solo fit | 9.0 | 7.0 |
| Learning curve | 10.0 | 5.0 |
| Lock-in | 9.0 | 9.0 |
| Support | 8.0 | 7.0 |
Privacy-first analytics with a single-line script and a single-page dashboard. The closest competitor to Plausible and worth comparing both before you commit.
The case for
- Cookie-free out of the box: no consent banner needed under GDPR or PECR
- Generous pageview ceilings on each plan tier
- Public dashboards are clean and shareable, useful for content marketing
The case against
- No free tier beyond a 30-day trial
- Slightly less event/goal flexibility than Plausible at the moment
- Owner-funded but smaller team than Plausible, so feature pace is slower
Open-source product analytics that bundles events, session replay, feature flags, and A/B testing into one stack. Generous free tier and predictable pricing make it the right call over Mixpanel for most solos.
The case for
- One tool for events, session replay, feature flags, and A/B tests instead of four separate subscriptions
- Generous free tier covers most indie SaaS apps for the first year
- Self-host option for full data ownership; cloud is also EU-region available
The case against
- Heavier conceptually than Plausible. The dashboard rewards investment
- Session replay storage is the cost driver; high-traffic apps can rack up quickly
- A11y and small-screen experience on the dashboard is rough
At a glance
| Fathom Analytics | PostHog | |
|---|---|---|
| Rating | 4.5/5 | 3.5/5 |
| Pricing | From $15/mo (100k pageviews); 30-day trial | Free for 1M events/mo. Self-host free, cloud usage-based after the free tier |
| Free tier | No | Yes |
| Best for | Content creators and consultants who want privacy-safe stats and prefer a Canadian-owned indie company over Google. | Indie SaaS, digital product, and content-product hybrid businesses that need real product analytics, not just page-views. |
| Last reviewed | April 19, 2026 | May 12, 2026 |
Bottom line
Fathom Analytics
Content creators and consultants who want privacy-safe stats and prefer a Canadian-owned indie company over Google.
Bottom line
PostHog
Indie SaaS, digital product, and content-product hybrid businesses that need real product analytics, not just page-views.
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