Analytics · Head-to-head
Fathom Analytics vs Plausible
Side-by-side review of Fathom Analytics and Plausible for one-person businesses. Pricing, ratings, pros, cons, and which to pick.
Quick verdict
Too close to call. It depends.
Both Fathom Analytics and Plausible score 4.5/5. The right pick depends on your specific needs. The pros and cons below highlight where each one wins.
Privacy-first analytics with a single-line script and a single-page dashboard. The closest competitor to Plausible and worth comparing both before you commit.
The case for
- Cookie-free out of the box: no consent banner needed under GDPR or PECR
- Generous pageview ceilings on each plan tier
- Public dashboards are clean and shareable, useful for content marketing
The case against
- No free tier beyond a 30-day trial
- Slightly less event/goal flexibility than Plausible at the moment
- Owner-funded but smaller team than Plausible, so feature pace is slower
Privacy-first analytics that fits in a single line of HTML. No cookies, no consent banner, no GA-shaped sprawl. The dashboard shows what matters for a content-led business.
The case for
- No cookies. GDPR/PECR-safe out of the box, no consent banner needed
- Single-page dashboard that fits everything important above the fold
- Lightweight script (<1KB) that does not slow your site down
The case against
- Not free (Google Analytics is, even if it is not really)
- Less depth than GA for paid acquisition or e-commerce funnel work
- You give up a lot of long-tail historic queries you can run in GA
At a glance
| Fathom Analytics | Plausible | |
|---|---|---|
| Rating | 4.5/5 | 4.5/5 |
| Pricing | From $15/mo (100k pageviews); 30-day trial | From $9/mo for up to 10,000 monthly pageviews |
| Free tier | No | No |
| Best for | Content creators and consultants who want privacy-safe stats and prefer a Canadian-owned indie company over Google. | Content sites, indie SaaS, and consultants who want signal without a 200-tab dashboard. |
| Last reviewed | April 19, 2026 | March 8, 2026 |
Bottom line
Fathom Analytics
Content creators and consultants who want privacy-safe stats and prefer a Canadian-owned indie company over Google.
Bottom line
Plausible
Content sites, indie SaaS, and consultants who want signal without a 200-tab dashboard.
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