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Content · Direkter Vergleich

Ghost vs Thinkific

Side-by-side Vergleich von Ghost und Thinkific für Ein-Personen-Unternehmen. Preise, Bewertungen, Pro und Contra, und welches du wählen solltest.

Schnelles Urteil

Nimm Ghost.

Ghost liegt in unserem Review knapp vorn (4/5 vs 3.5/5). Die richtige Wahl für die meisten Ein-Personen-Unternehmen, außer du brauchst speziell die Stärken von Thinkific.

Benchmarks

compareDetail.benchmarksHeading

Fünf Achsen, die für ein Ein-Personen-Unternehmen zählen. Jeder Score ist redaktionell, 1–10, höher ist besser. Kein Tool maxt jede Achse; die Form des Diagramms ist das Signal.

246810PreisSolo-FitLernkurveLock-inSupport
GhostThinkific
Preis6.07.0
Solo-Fit9.08.0
Lernkurve7.08.0
Lock-in9.06.0
Support7.08.0
Ghost★★★★

A publishing platform built around newsletters and paid memberships, with the editorial polish of a real publication and none of the WordPress maintenance overhead.

Dafür

  • Built around the writer-and-newsletter model, not the generic blog-CMS one
  • Native paid memberships and tiered subscriptions with Stripe integration
  • Editor is the cleanest writing surface in any CMS, period

Dagegen

  • Plugin ecosystem is small compared to WordPress; expect to live within what is built in
  • Theme development requires Handlebars; not as accessible as building a Next.js or Astro site
  • The official Pro hosting is more expensive than competitor SaaS like Substack or Beehiiv
Thinkific★★★★

Course creator platform with drip content, completion tracking, communities, and payment processing. For solos selling structured online courses, cohorts, or memberships as primary revenue.

Dafür

  • Course-first design: drip content, completion tracking, certificates baked in
  • Real community features (Thinkific Communities) without bolted-on third-party tool
  • Native payment processing; no Stripe-plus-something-else setup needed

Dagegen

  • Transaction fees on free tier (5% per sale) eat profit at any meaningful volume
  • Customisation depth lower than Kajabi for premium course experiences
  • Community features are functional but not as polished as Skool or Circle

Auf einen Blick

GhostThinkific
Bewertung4/53.5/5
PreisStarter $9/mo, Creator $25/mo, Team $50/mo. Self-host free if you have the ops energyFree tier (1 course, 5% transaction fee); Basic ~$36/mo, Start ~$74/mo, Grow ~$149/mo (annual billing); Plus higher
Kostenlose VarianteNeinJa
Geeignet fürNewsletter writers and content creators who want editorial polish, paid memberships, and full ownership of their content and list.Solo course creators selling structured online courses as primary revenue. Coaches packaging methodology into asynchronous courses, B2B founders productising knowledge, content creators monetising through paid education, consultants building leveraged income beyond billable hours.
Zuletzt geprüftMay 12, 2026June 2, 2026

Fazit

Ghost

Newsletter writers and content creators who want editorial polish, paid memberships, and full ownership of their content and list.

Fazit

Thinkific

Solo course creators selling structured online courses as primary revenue. Coaches packaging methodology into asynchronous courses, B2B founders productising knowledge, content creators monetising through paid education, consultants building leveraged income beyond billable hours.

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7 Fragen · ~60 Sekunden

Finde den richtigen Stack für dein Ein-Personen-Unternehmen.

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