Digital Products · Head-to-head
Gumroad vs Sellfy
Side-by-side review of Gumroad and Sellfy for one-person businesses. Pricing, ratings, pros, cons, and which to pick.
Quick verdict
Too close to call. It depends.
Both Gumroad and Sellfy score 4/5. The right pick depends on your specific needs. The pros and cons below highlight where each one wins.
Benchmarks
compareDetail.benchmarksHeading
Five axes that matter for a one-person business. Each score is editorial, 1–10, higher is better. A tool that maxes every axis doesn't exist; the shape of the chart is the signal.
| Price | 6.0 | 6.0 |
| Solo fit | 10.0 | 9.0 |
| Learning curve | 10.0 | 9.0 |
| Lock-in | 6.0 | 7.0 |
| Support | 7.0 | 7.0 |
The original creator-friendly digital product store. Cheap to start, simple to run, and not exactly thriving as a platform.
The case for
- No monthly fee: Gumroad is free to set up and only charges per sale
- Genuinely simple: list a product, share a link, get paid
- Built-in Discover marketplace can drive a small amount of traffic to your products
The case against
- Flat 10% transaction fee, which is steeper than Lemon Squeezy at scale and Stripe direct at any scale
- Platform has been quiet in recent years, with little product investment visible
- Storefront branding is limited: every Gumroad page looks like a Gumroad page
All-in-one storefront for solo creators selling digital products, subscriptions, and print-on-demand merch from a single platform.
The case for
- Built-in print-on-demand for t-shirts, mugs, posters alongside digital products in one storefront
- Full hosted storefront, not just a checkout page like Lemon Squeezy or Gumroad
- Subscriptions and recurring products supported natively
The case against
- No permanent free tier; the 14-day trial is the entire evaluation window
- Not a merchant of record: VAT and sales tax are your problem (Lemon Squeezy handles this)
- Discovery is weaker than Gumroad, which has built-in marketplace traffic
At a glance
| Gumroad | Sellfy | |
|---|---|---|
| Rating | 4/5 | 4/5 |
| Pricing | 10% transaction fee on all sales (no monthly fee); Stripe fees on top | No free tier (14-day trial). Starter from ~$29/mo (annual), Business ~$79/mo, Premium ~$159/mo |
| Free tier | Yes | Yes |
| Best for | Creators with a small digital product (ebook, course, template) who want zero monthly cost and minimal setup. | Solo creators selling a mix of product types: digital downloads plus print-on-demand merch, or digital plus subscriptions. Especially useful for creators (musicians, artists, designers, course creators) who want a single platform instead of stitching Gumroad + Printful + a separate subscription tool. |
| Last reviewed | February 5, 2026 | May 21, 2026 |
Bottom line
Gumroad
Creators with a small digital product (ebook, course, template) who want zero monthly cost and minimal setup.
Bottom line
Sellfy
Solo creators selling a mix of product types: digital downloads plus print-on-demand merch, or digital plus subscriptions. Especially useful for creators (musicians, artists, designers, course creators) who want a single platform instead of stitching Gumroad + Printful + a separate subscription tool.
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