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Email · Frente a frente

Mailchimp vs MailerLite

Comparação lado a lado de Mailchimp e MailerLite para negócios de uma pessoa. Preços, avaliações, prós, contras e qual escolher.

Veredito rápido

Escolha MailerLite.

MailerLite fica à frente na nossa review (3.5/5 vs 2.5/5). A escolha certa para a maioria dos negócios de uma pessoa, exceto se precisar especificamente das forças de Mailchimp.

Benchmarks

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Cinco eixos que importam para um negócio de uma pessoa. Cada nota é editorial, 1–10, mais alto é melhor. Nenhuma ferramenta atinge o máximo em tudo; a forma do gráfico é o sinal.

246810PreçoSolo-fitCurva de aprendizagemLock-inSuporte
MailchimpMailerLite
Preço4.08.0
Solo-fit5.08.0
Curva de aprendizagem5.09.0
Lock-in4.06.0
Suporte6.06.0
Mailchimp★★★★★

The grandfather of email marketing. Still works, still has the integrations, but the pricing has gotten steep and the UX has not kept up.

A favor

  • Brand recognition: every CMS, e-commerce platform, and form builder integrates with it
  • Free tier covers up to 500 contacts, fine for testing
  • Lots of templates and a familiar editor if you used it years ago

Contra

  • Pricing climbs aggressively past 500 contacts: 1,500 contacts is roughly $30/mo Essentials
  • Counts unsubscribed contacts toward your tier limit (yes, really)
  • UX feels dated next to Beehiiv, Kit, or even Substack
MailerLite★★★★

A no-frills email marketing tool that does the boring 80 percent well for a fraction of what Kit or Mailchimp charge. Automation, landing pages, and forms in one place without the upsell pressure.

A favor

  • Generous free tier covers the first 1,000 subscribers, which is most solos' first year
  • Drag-and-drop builder for emails and landing pages is the cleanest in this price band
  • Automation flows handle welcome sequences and re-engagement without complexity tax

Contra

  • Reporting is shallower than ConvertKit or ActiveCampaign
  • Audience segmentation is fine for solos but limits growth into more complex marketing
  • Customer support response time can be slow on the free tier

De relance

MailchimpMailerLite
Avaliação2.5/53.5/5
PreçoFree up to 500 contacts; Essentials from $13/mo; Standard from $20/moFree for up to 1,000 subscribers and 12k emails/mo. Growing Business from $9/mo
Plano gratuitoSimSim
Ideal paraTiny lists with no growth ambition, or businesses already deeply integrated everywhere with Mailchimp who would rather not migrate.Newsletter writers, content creators, and small course or digital product businesses building an email list under 10k.
Última revisãoMarch 19, 2026May 12, 2026

Conclusão

Mailchimp

Tiny lists with no growth ambition, or businesses already deeply integrated everywhere with Mailchimp who would rather not migrate.

Conclusão

MailerLite

Newsletter writers, content creators, and small course or digital product businesses building an email list under 10k.

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